Category
- Band stories
Written by
Karl Shin (CEO)
Date
Empty
It’s nothing new to say this, but advances in technology change our lives. If you think more deeply, though, it seems that even before changing how we live, technology may actually be changing our very organs themselves. For example, the camera on a smartphone seems to be replacing our eyes. Rather than simply taking in a memorable scene with our own eyes, it’s now just second nature to pull out the camera and snap a photo. The smartphone camera even offers better resolution than our own sight, lets us replay moments, and makes sharing those moments with others easy—so in many ways, it's already substituting for our eyes.
But actually, the organ that's being replaced the most these days is the 'brain.' (Feels like ages ago now;;) There was a time when people prided themselves on being able to memorize others' phone numbers. The flow of technology—from internet browsers and search engines to mobile devices—has shifted us away from keeping knowledge in our heads to finding answers quickly by asking the right questions. In other words, we’re replacing part of our brain with internet browsing (including searching).
This kind of substitution has pretty much become the norm, and most of us live our lives this way now. But has the internet browser really kept up with and reflected these changes? That’s the question that started the Mirror team. If you think about it, the browser—which serves as our gateway to the internet (aka our second brain)—hasn't really changed much since Chrome came out over a decade ago. But do you think we've stayed the same over those ten years? Definitely not. That’s why Mirror is building a browser truly optimized for how human thinking has evolved.
When people ask what we do (even in news articles about fundraising), they say we're a team building a 'new browser.' But honestly, neither the Mirror team nor I feel that’s the full story. It never started with ‘let’s build a new browser.’ The real beginning came from questions that our CEO, Sanghyun Lee—after working as a developer and CTO at top startups—couldn’t help but ask: How can we use the human brain more efficiently? What kind of tools can help with that? That’s where everything began, and that’s how Bass joined Mirror at the start.
Although they closed off external access, saying it wasn't polished enough yet;; the alpha version they demonstrated for us during the IR pitch was really intriguing. But what left an even deeper impression were some of the comments included in the monthly report for shareholders that they shared for the first time after our investment.
Milestone: Find product market fit.
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These days, it feels like the meaning of PMF has become a bit watered down,
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What we mean by PMF is a state where enough customers want what you’ve built, and your company is forced to scale just to keep up with their growing numbers and needs.
I don’t think there’s a more accurate definition of PMF than this. Wishing the Mirror team a great start as you take on the 0 to 1 journey from here!
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